iPhone SE, Smaller iPad Pro Unveiled: Up Close Look - InformationWeek

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3/22/2016
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Kelly Sheridan
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iPhone SE, Smaller iPad Pro Unveiled: Up Close Look

Apple unveiled smaller, cheaper versions of the iPhone and iPad Pro during its March 21 event. Execs also demoed iOS 9.3 and updates to tvOS and Apple Watch. Get a closer look.
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iPhone SE
After updating its lineup with the iPhone 5, iPhone 5s, iPhone 6, and iPhone 6s, Apple is returning to a smaller iPhone model with the iPhone SE. The newest addition to its smartphone collection measures 4 inches.
Why shrink the iPhone? Despite the global popularity of larger smartphones, there is still a strong demand for smaller devices, explained Apple VP Greg Joswiak. Over 30 million people bought four-inch iPhones in 2015. While some people simply prefer a more compact device, it's worth noting small iPhones are especially popular among new iPhone users. With iPhone sales predicted to decline, it makes sense for Apple to appeal to new users.
The aluminum iPhone SE comes with a 64-bit A9 chip and M9 motion coprocessor. These give it the same processing power as the iPhone 6s, and capabilities like daylong fitness tracking and the 'Hey Siri' feature. It has a 12MP iSight camera, 4K video recording, 50% faster LTE speeds than the iPhone 5s, TouchID, and NFC.
Apple is pricing the iPhone SE at $399 (16GB) and $499 (64GB). Orders open on March 24 and shipping begins on March 31. The company says it plans to make it available in 100 countries by the end of May.

iPhone SE

After updating its lineup with the iPhone 5, iPhone 5s, iPhone 6, and iPhone 6s, Apple is returning to a smaller iPhone model with the iPhone SE. The newest addition to its smartphone collection measures 4 inches.

Why shrink the iPhone? Despite the global popularity of larger smartphones, there is still a strong demand for smaller devices, explained Apple VP Greg Joswiak. Over 30 million people bought four-inch iPhones in 2015. While some people simply prefer a more compact device, it's worth noting small iPhones are especially popular among new iPhone users. With iPhone sales predicted to decline, it makes sense for Apple to appeal to new users.

The aluminum iPhone SE comes with a 64-bit A9 chip and M9 motion coprocessor. These give it the same processing power as the iPhone 6s, and capabilities like daylong fitness tracking and the "Hey Siri" feature. It has a 12MP iSight camera, 4K video recording, 50% faster LTE speeds than the iPhone 5s, TouchID, and NFC.

Apple is pricing the iPhone SE at $399 (16GB) and $499 (64GB). Orders open on March 24 and shipping begins on March 31. The company says it plans to make it available in 100 countries by the end of May.

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jimbo0117
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jimbo0117,
User Rank: Strategist
3/22/2016 | 10:25:36 AM
Innovation - what innovation?
So this is what passes for innovation at Apple these days - keep releasing the same products, just in different size and form factors?
Banacek
50%
50%
Banacek,
User Rank: Ninja
3/22/2016 | 11:27:47 AM
Re: Innovation - what innovation?
No, this is what passes for "keeping your customer base happy and fulfilled, which keeps investors happy and fulfilled, while you work on your next innovations". Apparently you think every announcement apple makes has to be the 'next big thing'.
bwalker970
50%
50%
bwalker970,
User Rank: Strategist
3/25/2016 | 5:44:51 PM
Sometimes, Smaller is Better
It's a mid-cycle release.  Apple normally introduces new phones in the late summer or fall just ahead of the back-to-school and holiday shopping seasons.  Nice to see that they update the iPhone 5 and haven't gone overboard on the "bigger is better" fad.  For a lot of people, the iPhone 5 was te Goldilocks model so it is nice to see iPhone 6s specs in an iPhone 5s package.  Sometimes, it's about evolutionary rather than revolutionary change.
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