Kindle Fire: 95,000 Orders On Day One - InformationWeek

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Kindle Fire: 95,000 Orders On Day One

Amazon's new touch tablet makes an early splash, while Best Buy cuts RIM PlayBook price.

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It's not exactly iPad territory, but Amazon's Kindle Fire tablet is off to a solid start in terms of sales, according to one analyst firm.

eDataSource, which tracks consumer purchases, estimates that Amazon received about 95,000 pre-orders for Kindle in the first 24 hours after the product was unveiled Wednesday. That's a good bit lower than the 300,000 iPads that Apple sold in that gadget's first day on the market, but still respectable--particularly given that the Kindle Fire won't actually ship until Nov. 15.

The research firm builds its estimates by tracking email traffic, social media messages, and other electronic communications. The market watcher estimates that sales of the three other new Kindles that Amazon CEO Jeff Bezos introduced this week--the $79, non-touch Kindle Wi-Fi, the $99 Kindle Touch, and the $149 Kindle Touch 3G--totaled about 25,000.

[ Take a visual tour of the Kindle fire. ]

"Despite the higher price point, the Kindle Fire outstripped sales of the other three new Kindle units combined," said eDataSource. Amazon officials did not return a call seeking comment on Kindle Fire sales. Bezos said he expects that sales of the new Kindles, including Fire, will be in the "millions."

Kindle Fire's impact on the tablet market won't be limited to Apple, as other players will also feel the heat generated by Amazon's decision to price the device at just $199. Best Buy this week revealed significant price cuts on RIM's BlackBerry PlayBook. The $699 64-GB model is now $499, the $599 32-GB model is now $399, and the 16-GB model, originally priced at $499, is now $299.

Kindle Fire is also cheaper than Barnes & Noble's $250 Nook Color, a fact that could lead the brick-and-mortar book seller to lower its price, according to some analysts.

Kindle Fire boasts some impressive specs for a device that comes in at under $200. The LCD screen displays 16 million colors in high-resolution, at 169 pixels per inch.

In-plane switching technology provides wide viewing angles. A dual-core processor, reportedly from Texas Instruments, provides quick responsiveness. The device weighs 14.6 ounces, making it possible for most people to hold in one hand.

Kindle Fire also provides out-of-the-box integration with Amazon subscription services for movies, TV shows, games and music. And it boasts a new browser called Silk that splits rendering tasks between the tablet and Amazon's big iron EC2 servers in the cloud. Amazon said the approach makes browsing faster than traditional approaches.

Noticeably absent, at least until the next version, is a microphone and camera. Kindle Fire is also currently available only with Wi-Fi connectivity. Amazon has not said whether it plans to release a follow-up model with 3G or 4G cellular reception.

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Eric3456
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Eric3456,
User Rank: Apprentice
10/6/2011 | 10:53:25 AM
re: Kindle Fire: 95,000 Orders On Day One
tablet war is on! soon enough kindle is going to lead the market but not compete with apple, apple sold 300000 ipad at the time of its launch but as far as Amazons electronics division is concerned, the Kindle Fire has been the No. 1 best-selling product since its launch. learn more about the tablet market scenario and kindle fire's potential http://tablettechtoday.com/blo...
rlevin100
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rlevin100,
User Rank: Apprentice
10/3/2011 | 12:42:59 AM
re: Kindle Fire: 95,000 Orders On Day One
At a $199 price point with the amount of content that Amazon has to sell it's hard to deny the Kindle Fire will be a competitor to the iPad in many ways. http://kindlefireforums.com says that Amazon is already starting to lock up exclusive content deals.
ajones320
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ajones320,
User Rank: Apprentice
10/1/2011 | 1:22:50 PM
re: Kindle Fire: 95,000 Orders On Day One
I think it is a bit off to compare an ebook reader on steroids with a tablet. The Fire doesn't even run true Android, but a modified version from Amazon. That said, for what it is intended to do I am sure it will do it well and it has an attractive price point. As far as hardware and software features go, it cannot compare with other Android tablets, mainly because it was never intended to compete with them as far as I can tell. Amazon needed a gadget that is inexpensive, but still good enough to show video and browse the web. The sole purpose of the Fire is to pull through more content so that Amazon can sell more stuff using a medium where distribution costs are negligible. The Fire is to be a kaching-machine for Amazon, not an iPad killer.
It will become more interesting once Amazon realizes that more people will buy the Fire if they can get unrestricted access to the Android marketplace or when the Amazon offering is available for other mobile devices, such as the upcoming Lenovo Ideapad A1, which is supposed to cost the same as the Fire, but with a different, more tablet like hardware.
PDELUCIA000
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PDELUCIA000,
User Rank: Apprentice
10/1/2011 | 10:47:32 AM
re: Kindle Fire: 95,000 Orders On Day One
not sure why [:@]
PDELUCIA000
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PDELUCIA000,
User Rank: Apprentice
10/1/2011 | 10:47:09 AM
re: Kindle Fire: 95,000 Orders On Day One
Nice :)
Tom LaSusa
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Tom LaSusa,
User Rank: Apprentice
10/1/2011 | 5:59:46 AM
re: Kindle Fire: 95,000 Orders On Day One
Up until now, the iPad has had no real competition. I truly think the Kindle Fire has what it takes to give Apple's tablet a run for its money.

Tom LaSusa
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