LG Reveals Latest 'Chocolate' Phone - InformationWeek
IoT
IoT
Mobile // Mobile Devices
News
7/30/2009
02:13 PM
50%
50%

LG Reveals Latest 'Chocolate' Phone

The handset's 4-inch, high-quality touch screen is geared toward watching videos and viewing Web pages on the go.

LG's BL40 Chocolate Phone
(click image for larger view)
LG's BL40 Chocolate Phone

LG Electronics is showing off the next version of its popular Chocolate line of feature phones, and the latest model places a strong emphasis on watching videos on the go.

First unveiled on the company's Twitter feed, the BL40 Chocolate has a large, 4-inch touch screen. This makes the screen larger than most other cell phones and smartphones, and the new Chocolate's display will also have a 21:9 aspect ratio for a more cinematic experience, LG said.

The screen has an 800 by 345 resolution, which should make it easier to view full Web pages. Additionally, the feature phone will have a dual-screen user interface which will enable users to display two different types of content simultaneously.

"Although much interest seems focused on the striking shape of the handset, the real surprise will be when people discover the advantages of the 4-inch screen in terms of viewing pleasure and ease of use," said Dr. Skott Ahn, CEO of LG, in a statement.

The company did not give more technical details about the handset, but the pictures indicate it will have a 5-megapixel camera. LG did say the handset will begin shipping to 54 countries in the third quarter, but there is no word on pricing.

The new Chocolate handset is part of LG's strategy to use powerful, attractive-looking handsets to overtake Samsung as the second-largest handset maker in the world. LG will also be bringing out a new Prada phone, a luxury lineup like Nokia's Vertu brand, and it will be placing a larger emphasis on smartphones.


Most companies are just starting the hard work of mobilizing workforces by bringing the software they use to smartphones. InformationWeek analyzed this issue in an independent report, and it can be downloaded here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll