Microsoft Smartphones Drop Nokia Name - InformationWeek

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10/25/2014
08:06 AM
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Microsoft Smartphones Drop Nokia Name

Microsoft is finally ready to sell smartphones under its own brand -- but where are the flagship models?

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PaulS681
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PaulS681,
User Rank: Ninja
10/25/2014 | 3:47:08 PM
To Late
I think MS was to late to the portable device party. I don't think they will ever take a bite out of the Android or iPhone market. Branding their own phones might be worse for them. They might be better off leaving the Nokia name.
saliknaqi
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saliknaqi,
User Rank: Apprentice
10/26/2014 | 6:12:40 AM
Will it work?
I think Nokia is the most popular cell phone brand in most quarters of the world. People have a perception it makes cheap reliable phones. By just reading about it my guess with the high end phones microsft might try to compete with Its old rival Apple and cashing the its goodwill. And could the result be over priced phones by microsoft?
nasimson
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nasimson,
User Rank: Ninja
10/26/2014 | 6:31:26 AM
Now I dont expect a NOKIA smartphone
When Nokia hired Microsoft's executive as its top boss, it was the beginning of the end. A strategic mis-step. Now with Nokia name getting off the Windows smart phones, this is the end of the end. 

Now I dont expect to see a NOKIA smartphone ever!
nasimson
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nasimson,
User Rank: Ninja
10/26/2014 | 6:45:16 AM
Re: Will it work?
> And could the result be over priced phones by microsoft?

Yes the move is only for the smart phones. For low end (no internet or small screen internet) there will still be Nokia phones. 

Over priced phones by microsoft? You bet! Not just over priced, but also overhyped, under-speed and under-featured.
Technocrati
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Technocrati,
User Rank: Ninja
10/26/2014 | 7:07:28 AM
Re: Now I dont expect a NOKIA smartphone

Now I dont expect to see a NOKIA smartphone ever!

 

@Naimson    I agree.  In a recent interview on Charlie Rose, Ballmer said basically as much.  MS only bought them for the hardware and the know how - it was just a matter of time before MS started to make moves that would be more advantageous for the US market.

 

Nokia is not a major name in the U.S. so IMO keeping the name really didn't bring more value - just confused the consumer.  Because ultimately MS want's to be seen as a maker of hardware devices - the Surface is their first real effort at this and the Nokia based phone which I am not too interested about.

H@mmy
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[email protected],
User Rank: Ninja
10/26/2014 | 8:55:42 AM
Re: To Late
Agreed. I don't think this will make any difference now. This should have been done earlier. This branding may just release over hyped and over-priced products.
saliknaqi
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saliknaqi,
User Rank: Apprentice
10/26/2014 | 9:01:00 AM
Re: Now I dont expect a NOKIA smartphone
But Nokia was turning towards the android based software, won't they carry on with this venture?
saliknaqi
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saliknaqi,
User Rank: Apprentice
10/26/2014 | 9:04:09 AM
Re: Will it work?
Yeah but nokia did make some real cheap versions of lumia like the 500 and 600 series. I dont expect microsoft to make a phn in that price range.
PaulS681
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PaulS681,
User Rank: Ninja
10/26/2014 | 9:43:12 AM
Re: Now I dont expect a NOKIA smartphone
I don't think you will see a smartphone from Nokia without windows on it. And at that you won't see the Nokia name.
PedroGonzales
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PedroGonzales,
User Rank: Ninja
10/26/2014 | 11:59:24 AM
Re: To Late
Microsoft has a lot of catch up to do in order to compete with android and apple. Such efforts would help Microsoft become a better competitor.  In the end, consumers will decide whether such efforts have produce results. 
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