Microsoft Surface Pro 3: Why To Buy - InformationWeek

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Michael Endler
Michael Endler
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Microsoft Surface Pro 3: Why To Buy

Microsoft's Surface Pro 3 is finally available. But just because you can replace your laptop with the Surface Pro 3 doesn't mean everyone will want to.

Surface Pro 3 Vs. World: Mobile Smackdown
Surface Pro 3 Vs. World: Mobile Smackdown
(Click image for larger view and slideshow.)

If you've read any reviews of Microsoft's Surface Pro 3 -- mine included -- you've likely been told it's a device that will appeal to some people, but not to everyone. This raises a question: How are you supposed to know which group you're in?

It's difficult to answer, because there are two distinct angles from which would-be buyers can approach Microsoft's new tablet, which hit stores Friday. Some think of the Pro 3 in terms of other devices. They might ask how it competes as a laptop with the MacBook Air, or whether it's as good a tablet as an iPad. Others look beyond comparisons, because the new Surface is unlike any other device currently available.

[Want to see more on the Surface Pro 3? See Microsoft Surface Pro 3: Visual Tour.]

I'll get to the latter group in a minute, but suffice it to say that, for certain jobs and work styles, the Pro 3's unique traits could be transformative. The former group, which I'll tackle first, is trickier.

Microsoft calls the Pro 3 the tablet that can replace a laptop, which is fair. Thin, light, fairly powerful, and more ergonomically polished than any of its predecessors (if not than any other 2-in-1), the Pro 3 is undeniably a nice laptop. When using earlier Surfaces, I never forgot that I was using a small, cramped, and compromised laptop. With the Pro 3, I don't feel these distractions. I can just work.

But just because you can replace your laptop with the Surface Pro 3 doesn't mean everyone will want to. The device's kickstand-based stability didn't bother me, but the approach is still fundamentally different from the clamshell designs most of us are used to. The difference is minute if you work at a desk, but whether you'll like balancing the Pro 3 on your lap is more subjective.

The Surface Pro 3's infinitely adjustable kickstand provides solid stability, but it's not the same as a clamshell design.
The Surface Pro 3's infinitely adjustable kickstand provides solid stability, but it's not the same as a clamshell design.

The Surface Pro 3's design makes it thinner and lighter than any comparably powerful alternatives, but it's not like many people have criticized the newest Ultrabooks -- let alone the MacBook Air -- as being too thick and heavy. Eventually, thinness hits a point of diminishing returns. Depending on your budget and needs, the Pro 3 might be past that point. Moreover, even if you prioritize sleek form factors, the market will be flush by early next year with even thinner, lighter devices, thanks to Intel's next-generation Broadwell processors.

Ultimately, if someone were to say the Surface Pro 3 is one the best laptops available, I wouldn't quibble -- which is saying something. If anyone tried to similarly lionize the Surface Pro or Surface Pro 2, I'd have called that person crazy. But if people were to say the Pro 3 simply didn't "click" with their needs, I wouldn't quibble with that, either -- especially given the Surface's price.

As a tablet, meanwhile, the Pro 3 is a different animal from an iPad. That hasn't stopped Microsoft execs from making the comparison; when the new Surface was introduced, Microsoft corporate vice president Panos Panay repeatedly juxtaposed it with a MacBook Air and an iPad, implying that the Pro 3 could replace both. This might be true for individual users, but on the whole, it's wishful thinking on Microsoft's part.

Sure, the Pro 3 overlaps in places with the iPad Air, but the devices handle differently and are good at different things. It's easy to draw equivalencies between them now that Office is available on iPads, but from apps to OS to ergonomics, the devices aren't interchangeable. I could see someone owning a Surface Pro 3 in addition to an iPad, but I'm skeptical that the former is truly a replacement for the latter.

But as I mentioned previously, there's more than one way to approach the Surface Pro 3. Compare it to devices you already know and like, and you'll probably find shortcomings. But think of its unique qualities, and you might find new ways of doing things.

The Surface Pro Pen, for example, creates a new category of tablet experience. Yes, iPads have more apps, and yes,

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Michael Endler joined InformationWeek as an associate editor in 2012. He previously worked in talent representation in the entertainment industry, as a freelance copywriter and photojournalist, and as a teacher. Michael earned a BA in English from Stanford University in 2005 ... View Full Bio
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Michael Endler
Michael Endler,
User Rank: Author
6/23/2014 | 4:57:44 PM
Re: shopper report - Microsoft Surface Pro 3

Thanks for all the comments! Cool that you are enjoying your Surface. Here are a few thoughts.

"The issue regarding it an iPad replacement, why not?"

You bring up several good points, but I think there are several reasons. For some people, the Surface Pro 3 could replace an iPad; as you demonstrate, there are ways to mitigate the app issue. I think some people would hesitate to consider it an iPad replacement for the reason you cited—they're attuned at least somewhat to the Apple environment, and even if they're interested in a Surface Pro 3, the synergies between, say, the user's iPhone and iPad might get in the way. But I also think the ergonomic issue I alluded to in the article is valid. Each device encourages you to use it and hold it in different ways, and depending what you like to do, that might be a big difference, or no difference at all. The Surface is great as a note-taking tablet, but for web-browsing and apps, I find iPads easier and more comfortable to hold. For apps that involve interacting with your environment via the camera, I also find the iPad more agreeable. Likewise, UI can't be discounted. In the Surface's tablet mode, you're using Live Tiles and Modern Apps. Some of this looks and feels like iOS, and some of it doesn't. You can learn either UI, and they're both basically fine—but Apple has always had the edge when it comes to luring people in via the UI, and though iOS has its messy points, I think that's still the case, by and large. It's fine to be utilitarian and to not care personally about the aesthetics of the UI—but just as some people scoff at Apple's showy animations or claim illness after looking at iOS's parallax effect, there are millions of others who feel empowered by Apple products precisely because the UI works for them. For the preceding reasons, I was careful in the article not to say that one tablet was better than the other, per se—only that they're different. I can imagine some people preferring one to the other, some people being indifferent, and some people (with big device budgets) using both. Like I said, I can see individuals replacing an iPad with a Pro 3, but I can't see that in general.

"I have paired it with the Microsoft Sculpt Comfort Bluetooth mouse because I generally favor using a mouse over trackpads of any size for my day-to-day work."

Has the new Surface Pro 3 trackpad swayed you at all? The ones on earlier Type Covers were worthless, but the new one is pretty nice. A mouse still helps, though.
"Also the clicker on the pen can be reprogrammed to do other actions such as opening another program instead when clicked."

Good point! Thanks for pointing that out.

" In the end its all about choices..."

Agreed. I don't think one can definitively say that the MacBook Air or the Surface Pro 3 is better than the other. They're both nice devices, and they'll both have a place. It's good to be able to choose more than one kind of great device at any given price. It lets us personalize our workflows and encourages the device-makers to stay on their toes. After all, even an Apple die hard has to hope the Surface Pro 3 does well enough to encourage Apple to hurry up with those Retina MacBook Airs, right?
Michael Endler
Michael Endler,
User Rank: Author
6/23/2014 | 4:16:03 PM
Re: Reveal Any Compensation From Micro$oft...
That's fine. I won't try to debate you, especially since your post's paucity of specific complaints leaves little to debate. But I think it's a little funny you find this article so outlandishly pro-Surface, given that it includes several paragraphs that explain why someone might prefer other devices, including the MacBook Air.
Shane M. O'Neill
Shane M. O'Neill,
User Rank: Author
6/23/2014 | 4:11:15 PM
Enterprise or bust
Some of the features cited here make a good case for on-the-go workers -- quick access to Office, namely OneNote, and the pen functionality. But I don't think consumers will ever buy into this and maybe that won't matter to Microsoft as long as enterprises start using it. It's priced at the same level as the MacBook Air (Surface Pro 3 is more expensive when you go head-to-head on specs) so it can't really win over consumers on price. It's a unique device but still a tough sell. The iPad comparisons never made sense to me.

But here's one short-term strategy that could work.

Microsoft offers $650 store credit for MacBook Air for Surface Pro 3 trade-in
User Rank: Author
6/23/2014 | 3:12:38 PM
shopper report
Did you go play with the Surface pro 3 in a store this past weekend? Let's hear from you.
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