Motorola Moto X, Moto G Smartphones Target Samsung - InformationWeek
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7/28/2015
06:36 PM
Eric Zeman
Eric Zeman
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Motorola Moto X, Moto G Smartphones Target Samsung

The Motorola Moto X Style, Moto X Play, and Moto G offer something for everyone in customizable packages.

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iPhone 6s And 7 Other Smartphones To Watch In 2015
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Motorola showed off three new Android handsets, as well as two stereo Bluetooth headsets, at simultaneous events in New York City, London, and Sao Paulo today. Two versions of the Moto X will go head-to-head with Apple and Samsung, while the Moto G will target the middle of the market.

The Moto X Style -- or Moto X Pure Edition as it will be called in the US -- is an improved version of last year's flagship handset. The design is similar, but most of the specs have been boosted under the hood. Motorola stretched the screen out to 5.7 inches and packed it with quad HD resolution. The phone is powered by a 1.8 GHz octa-core Snapdragon 808 processor paired with 3 GB of RAM. The phone will be sold in 16GB, 32GB, and 64GB variants, but it also supports memory cards up to 128GB.

Motorola paid particular attention to the cameras. The main camera has a 21-megapixel sensor with an aperture of f/2.0. Motorola improved the camera software and claims the Moto X Style is its best imaging device ever. The user-facing camera captures 5-megapixel images and has a flash of its own for better selfies.

Other features include stereo speakers, fast-charging, NFC, Bluetooth, WiFi, and GPS. The phone will be sold unlocked in the US. It supports all carriers' LTE 4G networks. Pricing starts at $399. As with the 2013 and 2014 Moto X handsets, this year's phone can be fully customized through Motorola's online Moto Maker website. It goes on sale in September.

The Motorola Moto X
(Image: Motorola)

The Motorola Moto X

(Image: Motorola)

The Moto X Play, intended for worldwide markets, dials back the specs a bit. The screen measures 5.5 inches with 1080p HD resolution. The phone has a 1.7 GHz octa-core Snapdragon 615 under the hood with 2GB of RAM. The most impressive feature is perhaps the massive battery. Motorola crammed a 3,640mAh power cell inside that it says provides two full days of battery life. Most other features mirror those of the Moto X Style.

The Moto G is for the commoner. This mid-range wonder is an excellent value at $179.

The G's killer feature? It's waterproof.

You can dunk it in your swimming pool for up to 30 minutes with no worry that it will die a watery death. The other significant upgrade for the Moto G this year is that it finally earns support for LTE 4G networks. The previous versions were limited to HSPA.

The screen measures 5 inches with 720p HD resolution. The Moto G is powered by a 1.2 GHz quad-core Snapdragon 410 processor with either 1GB or 2GB of RAM. Its main camera captures 13-megapixel images, and the front camera captures 5-megapixel images. Both have a wide field of view for easier self-portraits.

Like the Moto X, the Moto G will offer consumers the option to customize it through the Moto Maker tool. Motorola is offering a handful of different-colored rear shells and several accent colors as well. The Moto G is available online beginning today.

All three phones ship with Android 5.1.1 Lollipop. Motorola uses the stock code from Google, so there is no user interface skin to speak of. The only real software addition is Moto Assist, which lets people control their phone via voice commands.

[Find out why Apple's iPhone success can only go so far.]

All three handsets are solid entries from Lenovo-owned Motorola. The Moto X goes toe-to-toe with the Samsung Galaxy S6 and iPhone 6. The Moto G outclasses other handsets in its price range.

Last in Motorola's bag of tricks today were the Moto Pulse and Moto Surround Bluetooth headsets. The Pulse is an on-ear headset that boasts 18 hours of playback for $60. The Moto Surround is a pair of earbuds aimed at active users. It offers 12 hours of playback for $70. Both headsets are on sale today at Motorola.com.

Motorola did not announce a new smartwatch today as expected, but the company said it has more news planned for later in the year, and a watch will be part of the discussion at that time.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
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Stratustician
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Stratustician,
User Rank: Ninja
7/29/2015 | 3:40:57 PM
Re: Variations
I agree, HTC was definitely known for having very sleek looking devices.  That being said, Moto has a much desired customization option that lends itself to be even more popular with folks looking for a different looking phone that is more customized to what they want. Having a strong second camera is definitely going to win fans in younger demographics who like using the secondary camera for selfies etc.  Building in waterproofing is also another smart idea that a few other manufacturers have, but I think missed getting the traction they wanted.

Hopefully Motorola's strong reputation will position them well to go up against the constant new entries from other big players. 
SunitaT0
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SunitaT0,
User Rank: Ninja
7/29/2015 | 12:22:29 AM
Re: Variations
I am an HTC fangirl because I believe nobody makes as good looking phones as they can. However I would have to say the X Style isn't bad at all.
SunitaT0
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SunitaT0,
User Rank: Ninja
7/29/2015 | 12:21:20 AM
Variations
Motorola has had good value mobiles in the past 3 years. It also has more handsets but every one is hyped up for the G and X. It's nice to see there would be a number of X models available targeted to different audiences.
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