re: New CEO Won't Stop RIM's Bleeding: Exclusive Research
RIM's problem is not a functional phone. While on the surface, people tend to think of apps such as games or yelp, useful or entertaining, what drives corporate sales are in-house corporate apps. To that end, Apple has a corporate solution for buiyng 3rd party apps or creating your own apps and loading via your corporate itunes store - plus there are only two screen sizes. Android is more wild west but easy enough as it's more open for IT to do as they please. RIM cannot hope to compete because a much smaller % of users want their phones now AND they have tried to launch 3-4 DIFFERENT OSes (including Android) on a variety of devices with varying specs. So, even if people wanted to use RIM, it's another 6-24 months before it's robust. The bottom line is why bother spending money on a platform that employees don't really want? Because if you only develop apps for RIM, your employees will be annoyed and most likely carry two phones anyway and add addl expenses so why not just switch to iphones or Android, pretty much covering 99% of your employees?
RIm is done as a force in the mobile market. Sure, they can hang on - just like there are still people using WIN 98 or pagers but their time is done. They missed it - plain and simple. They thought they were gold. They thought they got a calvary with archers, how could ayone defeat a lightning fast horseback rider with arrow? Um, how about a tank?