Qualcomm Opening App Store In China - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
6/30/2010
01:48 PM
50%
50%

Qualcomm Opening App Store In China

Chipmaker to partner with web portal SINA to offer its Brew mobile platform.

Qualcomm plans to partner with Chinese web portal SINA to launch an application store that will offer content, apps, and services based on the chipset maker's Brew mobile platform.

The announcement came as Qualcomm's two-day Uplinq Conference for mobile developers began Wednesday in San Diego.

The Brew mobile operating system is based on technology that is flexible, scalable, and has "powered over 1,200 device models and hundreds of millions of handsets," according to its website. With the platform, developers can provide capabilities like touchscreen, rich multimedia, window management, open platform extensibility, and expanded support for native application development, the San Diego-based Qualcomm said.

The open market application store will give Chinese consumers access to a variety of paid and free content, apps, and services that can be downloaded.

SINA, China's largest infotainment web portal, will manage the first application store and be responsible for hosting content delivery and merchandising, catalog management, and the storefront. Its strong brand awareness in China creates an opportunity for developers locally and globally to offer apps and services to one of the most significant consumer markets in the world, Qualcomm said.

A key goal for Qualcomm is to build a robust, mobile ecosystem for developers, said Andrew Gilbert, executive VP and president of Qualcomm Internet Services and Qualcomm Europe, in a statement. "We look forward to working with SINA as they foster a strong local developer community that will create socially relevant content for the China market. At the same time, Qualcomm will encourage Brew developers around the globe to take advantage of the market potential in this region.''

"SINA is committed to offering consumers a wide array of quality content and services, and mobile is an integral piece of our overall strategy," said Gaofei Wang, general manager of SINA Mobile. "We are confident that working with Qualcomm will enable us to provide an exceptional mobile experience that best meets the needs of our end users."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
News
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Commentary
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll