Qualcomm Will Offer Refunds For FLO TV Devices - InformationWeek
Mobile // Mobile Devices
03:04 PM

Qualcomm Will Offer Refunds For FLO TV Devices

The mobile subscription-based TV service will end in March and Qualcomm is reported to be shopping the spectrum used for the service to carriers.

Qualcomm hammered a final coffin nail in its FLO TV service Friday, indicating it will close the mobile TV service and offer refunds to customers who bought the subscription-based broadcast TV service.

The handheld FLO TV Personal Television device was offered by retailers for $250, but consumers seemed to balk at the live programming fare transmitted to the mobile devices. Consumers have generally favored on-demand TV.

Last month, Qualcomm said it was evaluating options for FLO TV including operating the network under a new wholesale service, forging a joint venture with a third party, or selling the 700 MHz spectrum used for the service. The spectrum is valuable and there have been reports that Qualcomm has been attempting to sell it to carriers. Qualcomm paid nearly $700 million for its spectrum allocation.

The 3-inch by 4.4-inch by 0.5-inch devices got high marks from users for its 5-ounce weight and the oleophobic glass lens for its 3.5-inch QVGA display.

The refunds are for the battery-powered TV set, a portable DVD player/TV, and an in-car entertainment system. Qualcomm said the rebate price will be determined by the retail price of the device on date of activation. For devices that were never activated, Qualcomm said proof of purchase is required.

Earlier, Qualcomm said the wind down of FLO TV would likely reduce earnings by between $125 million and $175 million. FLO TV had been championed by Qualcomm chief executive officer Paul Jacobs, who saw the service as a way for Qualcomm to diversify. The service is scheduled to go dark March 27.


FLO TV Device Hits Retailers

Qualcomm Earnings Rise On Smartphone Growth

Smartphone Users Want Mobile TV

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll