RIM's Web-Based Storefront Goes Live - InformationWeek
Mobile // Mobile Devices
03:05 PM
Eric Zeman
Eric Zeman

RIM's Web-Based Storefront Goes Live

Research In Motion on Friday made the Internet-based version of BlackBerry App World available to all desktop users.

The desktop browser-ready version of BlackBerry App World is just the latest step taken by RIM to make it easier -- for both BlackBerry users and developers -- to discover and download applications. RIM has been making adjustments to App World all year in hopes of driving more developer enthusiasm for its platform.

With the new desktop tool, users will be able to: purchase apps directly from the website; edit My World accounts to sync app downloads directly to the BlackBerry smartphone; read and write reviews and recommend items to peers; and access purchased or downloaded apps from a computer via the My World page in the BlackBerry App World storefront.

RIM launched version 2.0 of BlackBerry App World earlier this year. The new version of the Web store -- which was pushed out to all end users over a month ago -- brings a number of welcome changes, such as carrier billing, better searching, and better management tools for end users.

Developers can now more easily charge U.S. users for their applications in BlackBerry App World 2.0. RIM is moving forward with paid apps in the U.S. Developers can sell apps for either $0.99 or $1.99. Developers will be able to charge more for apps at a later date.

At launch, App World only supported PayPal as a payment mechanism. Now, users can purchase applications through their credit card (Visa and MasterCard) or wireless network operator (if supported).

RIM notes that the new version of BlackBerry App World is easier to navigate. It has added new tabs that let users more quickly jump through application lists. Users can also swipe sideways across the screen to look through "Top 25" lists of apps.

App World 2.0 also includes the BlackBerry ID function. BlackBerry ID sets a user-specific identification for App World purchases. This is necessary for credit card payments, but also allows users to move applications (both free and paid) from one BlackBerry to another. The desktop version of BlackBerry App World makes use of this ID function for more seamless syncing between a user's account and devices.

The addition of carrier billing and credit card support alone should provide some enticement to BlackBerry developers, as it is now easier to earn money from their applications.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll