Trying to hard?
Not sure if it's only me, but from Samsung what I see when they launch one or two (or three) phones in a year is more of a desperate effort than actual ingenuity.
It feels they're trying to cramp every possible feature that would pls consumers, yet not really deliver in a good overall experience, specifically refering that even though Samsung phones have every bell and whistle imaginable, it's still running Android, meaning it's still sharing the same pool as many other competitors.
Don't get me wrong...I love Android (have a Nexus 7 and absolutly love it), but when it comes to OS, I find both iOS and Windows Phone to be more polished, fluid.
And the thing is... whatever Samsuing enviels, it'll only be in peoples mind for three or six months, and then the next guy will have the same feature but with less fat.
Both Windows Phone and iOS keep things well integrated, meaning that the experience will go beyond the first month of use (this at least has been my experience).