Verizon To Push Windows Phone - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
4/20/2012
08:59 AM
Connect Directly
Twitter
Facebook
LinkedIn
RSS
E-Mail
50%
50%

Verizon To Push Windows Phone

The iPhone has high costs and lower margins for carriers. One approach Verizon will have to keeping more of the money is to push Windows Phone, where they retain more control as well.

In their earnings call yesterday, Verizon announced plans to push Windows Phone products as a way of countering the high cost of selling the iPhone.

Carriers typically subsidize the purchase of phones in exchange for the customer signing up for service. In the case of the iPhone that cost is about $400 according to various sources. This high cost has raised concerns among analysts, and Verizon's finance chief, Francis Shammo said in the call that one approach to offsetting the costs of selling the iPhone would be to promote Windows Phone, which is available on a variety of devices, generally of lower cost than the iPhone.

Verizon has had success selling phones running Google's Android OS, which presents similar opportunities.

Another difference between the iPhone and alternatives is that Apple sets all the design rules for the iPhone, including what can be preloaded on it, which is effectively nothing. Android phones are mostly built to the design specifications of the carriers who will sell them. Carriers can and do preload apps, including some for running added-cost services from the carrier, on these phones.

Microsoft exercises more control over phone design than Google, but they allow more freedom for carriers than Apple.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll