Verizon To Sunset Unlimited Data Plan - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
Commentary
5/16/2012
09:27 PM
Larry Seltzer
Larry Seltzer
Commentary
Connect Directly
Twitter
Facebook
Google+
LinkedIn
RSS
E-Mail
50%
50%

Verizon To Sunset Unlimited Data Plan

Verizon customers who move to 4G LTE will lose their unlimited data plan. But let's not gripe about thieving carriers until we know the specifics. The new 4G LTE "data share" plan could easily turn out to be a better deal, especially for families.

Think of the good times. They were good while they lasted, but it had to end. No way was Verizon's unlimited data plan going to last, not even for the users grandfathered into it after the option was taken from new customers.

Now, according to FireceWireless, Verizon Wireless will push customers into its new "data share" plan, the details of which are not yet released.

The story quotes Verizon Communications CFO Fran Shammo, who puts it in terms of Verizon Wireless's LTE rollout; as users of the 3G unlimited plan migrate to 4G LTE, they will have to purchase the company's data share plan. The LTE rollout is moving at full clip: "...Shammo noted that by the end of 2013 Verizon's LTE footprint will be equal to or even bigger than its existing 3G footprint."

Many stories (including the FierceWireless story) are reporting that Verizon is ending the unlimited data plan, but that doesn't seem to be what Shammo said. I read it as saying that you can keep it as long as you stay on your old 3G hardware. Presumably users will want to upgrade to get the latest toy, as they always do. This creates an incentive for Verizon Wireless to eliminate 3G-only phones from their lineup as soon as possible.

The data share plan, which will allow a family or small business to share a data cap across multiple devices, could easily turn out to be a better deal for users. I can think of very few families I know with just one data device. Some of those that have one smart phone and one feature phone might get another smart phone if they could share a data plan (depending, of course, on what it all costs).

Verizon Wireless has the best network and it knows it and it charges accordingly. Just because it's the best doesn't mean there's no competition. It isn't going to gouge its way out of customers. It's going to use pricing to try to lock up families instead of single users. Let's wait till we see the specifics before we call it a bad deal.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll