Would Licensing webOS Help Or Hurt HP? - InformationWeek
Mobile // Mobile Devices
02:10 PM
Eric Zeman
Eric Zeman
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Would Licensing webOS Help Or Hurt HP?

HP also plans to add webOS to printers, laptops, and other devices, which might let the company collect the critical mass it needs to compete with the big boys.

Both HP CEO Leo Apotheker and Jon Rubinstein, the former CEO of Palm, preached the same message on different stages Wednesday: They'd consider licensing webOS to others.

Apotheker was speaking at the Wall Street Journal's AllThingsD conference. In response to questions from Walter Mossberg and Kara Swisher, he said, "I happen to believe that webOS is a uniquely outstanding operating system. It's not correct to believe that it should only be on HP devices. There are all kinds of other people who want to make whatever kind of hardware they make and would like to connect them to the Internet. We'll make [webOS] available to enterprises and to SMBs. It will run on lots of HP devices."

Further, speaking hypothetically, he mentioned that if a company such as HTC knocked on HP's door and asked for permission to make a webOS-based device, HP would be happy to have a conversation about that. This is interesting for several reasons.

First and foremost, all the webOS-based phones that HP/Palm have made so far suck. (I'm speaking only about the hardware; for the record, I like webOS.) Not one of them is exceptional. At some point in the last few years, HP (nee Palm) lost the ability to design and manufacture good hardware. The Pre, Pre 2, Pixi, and Veer 4G all share similar flaws in basic usability and quality.

Truthfully, HP's hardware chops should already have come into play, as it has fully owned Palm for nearly a year at this point. The fact that the Veer--which reeks of Palm's design language--even made it off the drawing board is depressing on many levels.

Rubinstein couched his words a bit more delicately than Apotheker. Speaking at Qualcomm's Uplinq conference, he said, "HP is more than willing to partner with one or two special companies." Ones that might bring "something special to the ecosystem."

Special companies, eh? In other words, it's not going to make webOS available to just anyone who wants to use it. Rubinstein added that HP was "not in the licensing business."

So what would licensing webOS, even to just one or two companies, accomplish? If HP wants webOS to truly take off, it needs the platform to be packaged in a much more compelling wrapper.

Let a company with amazing design acumen create some class-leading smartphones with the latest version of webOS on board, and HP might start to gain some traction in the consumer market. If--and that's a big if--an HP partner can craft a successful webOS handset, then the platform could have more of a future. This is the chief benefit licensing the operating system would have, because there's no way HP is going to turn a profit (or recover the cost of purchasing Palm) by licensing out the platform. Microsoft, it ain't.

Were this strategy to fail, however, it could easily spell doom for the platform.

Add this to HP's plans to add webOS to printers, laptops, and other devices, and the company could actually collect the critical mass it needs to compete with the big boys. Speaking of which, Apotheker was brazen in his comments. He admitted that HP is fighting for third place with Microsoft in terms of platform success behind Google and Apple (where's RIM?). He believes, however, that HP and webOS will eventually win out as the third-most popular smartphone platform.

Brave words, Apotheker. Let's revisit them in six months, shall we?

Innovative IT shops are turning the mobile device management challenge into a business opportunity--and showing that we can help people be more connected and collaborative, regardless of location. Read the new report from InformationWeek Analytics. Download it now. (Free registration required.)

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll