Motorola is banking on its Android to help it mount a comeback, and the Cliq is its first salvo in this war. But my only concern is that users can get the iPhone 3GS, Palm Pre, BlackBerry Storm 2 (most likely), and the HTC Hero for the same price or less. Early previews suggest the Cliq isn't even as good as those other devices, so the Cliq may have trouble standing out during the crowded holiday season. When you throw in the fact that you can get an iPhone 3G for $100, the Cliq becomes an even harder sell. It will likely be the main device T-Mobile pushes though, and the carrier's very reasonable voice and data plans should help.
I touched upon cost issues in a previous post, and part of me feels weird for criticizing a top-of-the-line smartphone that comes out at $200 because that was unheard of three years ago. But we're not in 2006, and the market conditions and competition are different now. I firmly believe the Cliq could have sold far more units and been more culturally relevant at the $99 price point.