We can now count Britney Spears as the unlikely, unofficial spokesperson for the Nokia 5800 XpressMusic. MocoNews reports:
Seven seconds is a lot of screen time for a cell phone in a music video. In 2007, a Fergie video spotlighted a version of the Motorola Razr, along with Motorola's S9 stereo Bluetooth headphones. Fergie also showed off the Motorola Rokr E8 in a video earlier this year. In both instances, the phone was on screen for perhaps a second or less.
Just 23 seconds into the video, Nokia's new 5800 XpressMusic cell phone gets a 4-second nearly full-screen appearance as the video's lead male character pulls up the device's calendar. Ironically, the appointment glaring at the bottom of his screen reads 'product placement meeting.' The touch-screen phone makes another appearance exactly a minute later as the 'womanizing' fellow shoots video of Britney Spears in landscape mode while she sits on a copy machine in an office break room. In all, the 5800 gets about 7 seconds of screen time in a video that runs for 3 minutes and 46 seconds.
Since the 5800 is an important phone for Nokia, I am not at all surprised that the company is making sure its target market gets an eyeful of the touch-based device.
(In case you're interested, you can view the video here.)