Nokia Ad Service is a fully managed platform for advertisers looking to expand their reach to the third screen. NAS will give advertisers access to tools for planning, deployment, optimization, and reporting for campaigns. NAS also will support interactive content like banner ads in mobile browsers and multimedia ads in applications like videos.
Nokia Advertising Connector is designed to help advertisers port different ads to different mobile devices and content formats. NAC will switch ads between text, image, audio, and video formats depending on the mobile phones a users are on.
Nokia said that both services will give users lots of data and reporting -- must-haves for today's online marketers. Nokia plans to launch both services in the second half of 2007.