Just look at how mobile TV is being received over in Europe. Subscribers are ditching mobile TV services left and right, and the most common complaints are poor service, poor quality, and poor usability.
In the demos I saw at CTIA Wireless last week, Picsel showed off some very cool technologies that will improve the mobile browsing experience markedly. Picsel works with the three major arms of the wireless ecosystem to place its technology on handsets. The browsing experience was downright awesome. Demoed on a Palm Treo, I was able to look at full Web pages, zoom all over the screen and enlarge anything I wished. All this was accomplished instantly. There was no waiting for pages to render themselves or download to the handset again. Everything worked lickety-split.
Same goes for Picsel's document viewer. If there's anything worse than mobile browsing, it's reading PowerPoint presentations on a handset. With Picsel's technology, I was able to flip through the presentations very quickly. The pages loaded instantly, and I was able to interact with them by zooming in and out, scrolling left and right, and up and down. When zooming in and out, the high quality of the original file remains, and the images don't become pixelated no matter how large you make it. For slides that were rich in graphical content, this was great.
Picsel already is used on smartphones such as the Motorola Q, Palm Treo, and Samsung BlackJack in the United States, as well as on more than 200 additional Samsung handsets.
Knowing that the technology to improve the mobile browsing experience exists is good news. Now we just have to hope the carriers, original equipment manufacturers, and content developers figure this out, too, and start using it.