PlayBook Tablet: Retailers Cut Prices, RIM Cuts Hope - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

01:50 PM

PlayBook Tablet: Retailers Cut Prices, RIM Cuts Hope

Research In Motion's BlackBerry PlayBook can be had for $200 off list price. But engineers have dampened expectations for the tablet's Android capabilities.

After RIM reported disappointing BlackBerry PlayBook tablet salesin its fiscal second quarter earnings on September 15, many expected price cuts to follow. The tablet was originally priced at $499, $599, and $699 for the 16-GB, 32-GB, and 64-GB versions, respectively.

Both Office Depot and Staples are offering price cuts. The retail outlets are taking $100 off at the register, dropping the out-of-pocket cost to $399, $499, and $599 (before taxes). If $100 doesn't sound like much to you, you can get an additional $100 off from both outlets in the form of a gift card at Office Depot and a rebate at Staples. Laughably, the discounts are only available until October 1, which is this Saturday.

Bottom line, you can get the PlayBook for $200 off if you don't mind working for it. Only you can answer the internal dialog about whyyou'd want a PlayBook at this point, especially after you read what I have to report next.

RIM held a developer event in Europe this week. RIM engineers explained to developers in attendance just what the PlayBook will--and won't--be able to do when it comes to Android apps. The news, as reported by Thinq, is not very encouraging.

First, a quick refresher. RIM announced earlier this year that it would dramatically expand the availability of apps to the QNX-based PlayBook by offering Android-based apps. In order to make this happen, RIM is releasing an emulator programlater this year that acts as a runtime for Android apps. Instant access to the Android Market, right? So we thought--incorrectly.

Here's a list of what won't work: Android Live Wallpapers; SIP and SIP VoIP; applications that contain widgets; any apps built using the Android Native Development Kit; apps that contain more than one activity tied to the launcher. Also not working? Google Maps, any sort of in-app billing, the Android text-to-speech engine, and the Android cloud-to-device messaging service.

It is impossible to say how many Android applications this will render useless on the PlayBook, but you can bet it will be a significant number.

This is disappointing, to say the least. However, given the difficult task RIM assigned itself in hoping to port Android apps to the PlayBook, it isn't all that surprising, either.

Attend Enterprise 2.0 Santa Clara, Nov. 14-17, 2011, and learn how to drive business value with collaboration, with an emphasis on how real customers are using social software to enable more productive workforces and to be more responsive and engaged with customers and business partners. Register today and save 30% off conference passes, or get a free expo pass with priority code CPHCES02. Find out more and register.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
10/6/2011 | 1:59:36 PM
re: PlayBook Tablet: Retailers Cut Prices, RIM Cuts Hope
It's an entirely new product line and revenue stream. I wonder if this 'analyst' would have criticized RIM for not releasing a tablet too? Normally creating new product lines that make money is a positive thing, funny how the RIM bashers don't apply this logic but choose a double standard. Going from 0 to 1 million tablets in 1 year sounds impressive to me, how about you?
User Rank: Apprentice
10/2/2011 | 1:54:19 PM
re: PlayBook Tablet: Retailers Cut Prices, RIM Cuts Hope
i read in this article a report which says that RIM has lost hopes of sustaining its tablet, as the retailers have offered a massive price cut at it. or may be because of kindle fire but the question this the end for playbook?
User Rank: Apprentice
9/30/2011 | 1:22:32 PM
re: PlayBook Tablet: Retailers Cut Prices, RIM Cuts Hope
I have read your article and did not understand where exactly does the part with the "hope" come into play.

What hope exactly did RIM cut? Or is it just your spin on things?

Speaking of Android apps, if it's those that drain the battery, provide eye-candy already available or are insecure I don't want them installed on my PB.
(the bit with the in-app billing falls into "insecure", same as those trying to access/change your device settings, location, etc)

The widgeds are useless on a true multi-tasking system.
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll