PocketGear Acquires Handango - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/25/2010
08:26 AM
Ed Hansberry
Ed Hansberry
Commentary
50%
50%

PocketGear Acquires Handango

If you have had any kind of smartphone in the past decade, you are probably aware of and have even used PocketGear or Handango to purchase your apps. Now these two software retailers are combining their catalogs to go head to head against platform owned stores like Apple's App Store and Microsoft's Marketplace for Windows Mobile. Will it help them survive though?

If you have had any kind of smartphone in the past decade, you are probably aware of and have even used PocketGear or Handango to purchase your apps. Now these two software retailers are combining their catalogs to go head to head against platform owned stores like Apple's App Store and Microsoft's Marketplace for Windows Mobile. Will it help them survive though?With all of the major smartphone manufacturers including an application store on their device, will anyone bother installing a second storefront on their device? More importantly, even if they wanted to, will the platform allow it?

Unless you jailbreak it, the iPhone restricts all installations to its own app store, which is why neither Handango nor PocketGear sell a single iPhone app in the catalog. Handango actually lists apps for the iPhone but when you click on them, it simply redirects you to the iTunes based App Store. I doubt too many iPhone users are browsing Handango's site for apps then going to the App Store to download.

As I wrote on February 8, Microsoft seems to be headed down the same path of requiring apps for their new platform, Windows Phone 7 Series, to be installed exclusively through their Marketplace.

Ignoring those two platforms, the two online stores boast more than 140,000 applications for Android, Blackberry, Windows Mobile 6.5.3 and earlier, Symbian and Palm, as well as Java apps that may be installed on a variety of feature phones that support it.

I wish them the best, but I just don't see it helping their dilemma where phones come installed with their own stores. Handango and PalmGear have been at this for over a decade and to date, the only store that you could truly call a raging success is the iPhone App Store. To get most of the public interested in installing an app, you have to make it drop-dead simple, and that means the store has to be on the device when they walk out of the carrier's store. Rather than a new beginning for these two independent stores, I think we are witnessing the beginning of the end. Mergers from positions of strength are the ones that tend to be most successful. Mergers from positions of weakness often signal a last desperate attempt to stay relevant and to me, this smells of desperation.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
Commentary
How CIOs Can Advance Company Sustainability Goals
Lisa Morgan, Freelance Writer,  5/26/2021
Slideshows
IT Skills: Top 10 Programming Languages for 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/21/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll