Developers were clearly excited about it. "BREW Client 4-Series will lay the groundwork for compelling new phone features that we can pass on to the end-user in the form of a dynamic entertainment experience," said Travis Boatman, vice president of worldwide studios at EA Mobile.
Bob Briggs, senior vice president and general manager, BREW for Qualcomm Internet Services, believes that harmony begets better BREW apps. "By creating more opportunities for meaningful collaboration among critical members of the wireless value chain, Qualcomm's ultimate goal is to deliver new and compelling applications to the wireless end user."
There's nothing wrong with trying to spread a little love. Collaboration, after all, often leads to good things. In this case, 'good things' means richer content for BREW phones.