Commentary
5/29/2009
09:46 AM
Eric Ogren
Eric Ogren
Commentary

RIM CEO: SurePress Ain't Going Nowhere

Most of the information we've seen about the BlackBerry Storm 2 clearly shows that the clicking SurePress screen of the original Storm is gone. Why, then, did Research In Motion's co-CEO Mike Lazaridis make a point of saying, "SurePress is here to stay"?



Most of the information we've seen about the BlackBerry Storm 2 clearly shows that the clicking SurePress screen of the original Storm is gone. Why, then, did Research In Motion's co-CEO Mike Lazaridis make a point of saying, "SurePress is here to stay"?One of the biggest (remaining) faults of the BlackBerry Storm is the SurePress screen. In order to type on the device, or make any on-screen selections, you have to physically press the screen down until it clicks. The screen is one big button. RIM calls this SurePress. Typing long missives on this device is tiresome at best, and maddening at worst.

Most were relieved to see the recent video of the BlackBerry Storm 2, which revealed that the clicking SurePress display was gone. According to the video, it appears as though the Storm 2 will simply make use of the touch screen in the same fashion that the iPhone or HTC G1 does.

Earlier this week at the D7 conference, however, RIM co-CEO Mike Lazaridis said unequivocally, "SurePress is here to stay."

He didn't clarify what that really means, though. We know for a fact that there's no click screen on the Storm 2. So are there other devices already in the pipeline that have SurePress? Has RIM re-imagined SurePress from a technological standpoint, but plans to keep the name? None of this was spelled out by Lazaridis.

I suppose all we can really so is wait and see.

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