Samsung Ads Poke Fun At Apple Fanboys - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

09:39 AM

Samsung Ads Poke Fun At Apple Fanboys

Samsung has a little fun at Apple's expense with its new ad campaign. Skewered Apple fanboys, anyone?

While patent battles rage between Apple and Samsung around the globe, Samsung has decided to take its fight to those who really matter: consumers.

The campaign is made of a number of TV commercials that are set on a city street with people--wearing white earbuds--waiting in line for a new phone to be released. Though Samsung doesn't come out and actually use the words "Apple iPhone", it is obvious what the people are in line for.

Some of the funnier quips made by those waiting in line include references to standing in line for nine hours, poor battery life, the identical appearance of the iPhone 4 to the iPhone 4S, and a number of other crazy behaviors for which Apple fans are known to exhibit on iPhone launch days.

Of course, then the people in line spot a woman sitting on a nearby bench using the Samsung Galaxy S II. Eventually, they coax the woman into letting them see the phone and she boasts about the S II's large, bright display, 4G data speeds, Android apps/widgets, and so on.

Samsung clearly wants people to know that it sells smartphones, and isn't afraid to make fun of the competition while doing so.

"This campaign has been developed to bring consumers into the online and off-line buzz generated by the Galaxy S II since it first launched back in September," said Todd Pendleton, chief marketing officer for Samsung Mobile. "We want to let people know that there is a better choice out there when it comes to purchasing a smartphone. The next big thing is already here--you can have the latest, most innovative device without waiting in line."

Meanwhile, Samsung and Apple have sued one another over patents in Germany, garnering the interest of the European Union, which is beginning to get wary of all the lawsuits. The two have pending litigation in The Netherlands, Australia, the U.S. and other markets. Make no mistake, the battle is joined and the fight for global smartphone dominance is on.

Samsung points out that it has sold more than 10 million units of the Galaxy S II since its debut earlier this year. We don't know how many iPhone 4S units Apple has sold yet, but we know that it moved four million of them the first weekend alone, and there continues to be a one- to two-week wait for those looking to purchase one.

The Enterprise Connect conference program covers the full range of platforms, services, and applications that comprise modern communications and collaboration systems. It happens March 25-29 in Orlando, Fla. Find out more.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Blockchain Gets Real Across Industries
Lisa Morgan, Freelance Writer,  7/22/2021
Seeking a Competitive Edge vs. Chasing Savings in the Cloud
Joao-Pierre S. Ruth, Senior Writer,  7/19/2021
How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Monitoring Critical Cloud Workloads Report
In this report, our experts will discuss how to advance your ability to monitor critical workloads as they move about the various cloud platforms in your company.
Flash Poll