Samsung Intros Mobile OS - InformationWeek
IoT
IoT
Mobile
News
11/10/2009
01:58 PM
50%
50%

Samsung Intros Mobile OS

The company's open source Bada smartphone operating system will compete with the likes of Symbian and the Google-backed Android.

In a move to differentiate from its competitors, Samsung introduced Tuesday a mobile operating system to power its feature phones and smartphones.

Dubbed Bada, the OS is an open platform that Samsung is hoping will attract both customers and developers to its devices. The company has not released many details about Bada, which means "ocean" in Korean, but said it will have a strong user interface, be developer friendly, and enable mobile operators to offer various content and services.

The company also said it encourages integrating common experiences and functions across applications, which means core functionalities like the dialer, messaging, and address book will be open to developers. Users will also eventually be able to download Bada applications over the air from Samsung's Application Store.

"By opening Samsung's mobile platforms we will be able to provide rich mobile experiences on an increasing number of accessible smartphones," said Hosoo Lee, executive VP at Samsung, in a statement.

Samsung also said the Bada software development kit will be released in December, and handsets with the OS are expected to arrive in 2010. As the second-largest handset maker in the world, Samsung does have some clout in the mobile space, but it is jumping into a highly competitive area filled with credible opponents like Microsoft, Google, Symbian, Apple, Research In Motion, and Palm.

The open nature of Bada means it will most likely be competing with the open source Symbian and the Google-backed Android OS. Both competitors already have commitments from multiple major handset makers, while it appears Bada will only be on Samsung handsets initially. It is also unclear if Samsung will continue to manufacture smartphones with Android or Windows Mobile once Bada is ready to go.


How are you dealing with data-centric security? Answer our survey by Friday, Nov. 13, and be eligible to win an iPod Touch. Click here to take part.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll