Samsung Weights Portfolio Towards Windows Phone 7 - InformationWeek

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11/19/2010
12:25 AM
Ed Hansberry
Ed Hansberry
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Samsung Weights Portfolio Towards Windows Phone 7

When it comes to smartphones, Samsung will be putting more of its eggs in the Windows Phone 7 basket than it will in either Android or Bada. In fact, Android and Bada combined won't match the emphasis Windows Phone 7 gets.

When it comes to smartphones, Samsung will be putting more of its eggs in the Windows Phone 7 basket than it will in either Android or Bada. In fact, Android and Bada combined won't match the emphasis Windows Phone 7 gets.Samsung has been making changes to its lineup in the last year. In 2009, they announced they were abandoning Symbian and just recently made it official. They also launched their own platform called Bada, which will be designed to move its feature phones upscale into smartphone territory. They have also joined the Android bandwagon with just about every other cell phone manufacturer out there.

Windows Mobile has also been in Samsung's lineup for many years. Now they are diving into Windows Phone 7 in a big way. According to Asia One, Microsoft's mobile platform will be the leading OS in its smartphone lineup. Note the following quote seems to use the term "Brada" rather than "Bada" for Samsung's own OS. Brada is a line of dishwashers and appliances that Samsung makes.

"Next year, Samsung will introduce 15 to 20 new smart-phone models using Android, Windows, and Brada operating systems. For every 50 smart phones using Windows, it will make 24 using Android and five using Brada.'

Clearly they are counting on Windows Phone 7 to drive their business. Samsung is the number two cell phone manufacturer in the world behind Nokia, so if they are planning to move 50 Windows Phone 7 devices versus 29 of Android and Bada combined, that will be a big shot in the arm for the new OS. That would go a long way towards erasing the image of its predecessor, Windows Mobile 6.x.

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