This group, at least, is committed to doing business online. More than half (55%) have registered more than one domain name for their business, and some 41% earn more than a quarter of their revenue online. And yet there is plenty of room for improvement. A fifth (20%) donï¿¼t even know how much revenue their site brings in.
Metrics may not be their top priority, though. Respondents cited Web design (53%), SEO (43%), and email marketing (41%) as the areas where they expected to invest the most.
To be sure, the survey of 800 small business customers comes from Register.com, which sells domains and various other Web-oriented services, so you have to take it with a grain of salt. But frankly, it makes sense. Web sales typically offer the best bang for the buck, and as the economy softens, companies naturally look to focus on their most profitable sales channels.