Sprint "Simply Everything" Changes Wireless Landscape - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/28/2008
06:56 PM
Fredric Paul
Fredric Paul
Commentary
50%
50%

Sprint "Simply Everything" Changes Wireless Landscape

$100 a month for all your mobile voice, data, and messaging needs? Heck yeah! But this is more than a good deal, it's a step toward a new way of using wireless - for your company and your customers.

$100 a month for all your mobile voice, data, and messaging needs? Heck yeah! But this is more than a good deal, it's a step toward a new way of using wireless - for your company and your customers.Here's the deal: $99 a month for not only unlimited voice, but also unlimited data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect, and Group Connect (don't ask me about the last two...).

Sure, Sprint is struggling in the wake of poor service since its Nextel merger, but for power users, Simply Everything is simply a much better deal than the $99 unlimited voice deals announced by other services last week.

If and when other carriers follow suit, this kind of deal may be enough for many people to dump their wired phones and laptops and and live entirely on their hand-held mobile devices. In fact, I'd pretty much recommend that busy always-connected owners and execs at small and midsize companies consider doing just that.

Here's the thing, though. If it's a good deal for us, it's a good deal for everyone else, too. As customers drop their land lines and leave their laptops in favor of smartphones, their business and entertainment requirements will inevitably evolve, as will the most effective ways to market to them.

We've already started down this path, and the pace will only accelerate from here. Sprint may be trying to do nothing more than top its competitors, but this could be big.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Cyberattacks on the Rise During the Pandemic
Cynthia Harvey, Freelance Journalist, InformationWeek,  6/24/2020
News
IT Trade Shows Go Virtual: Your 2020 List of Events
Jessica Davis, Senior Editor, Enterprise Apps,  5/29/2020
Commentary
Study: Cloud Migration Gaining Momentum
John Edwards, Technology Journalist & Author,  6/22/2020
White Papers
Register for InformationWeek Newsletters
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Video
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Slideshows
Flash Poll