Dropping the price, of course, will have a large impact on sales. Forty-two percent who said they're likely to buy the iPhone would pay between $200 and $299. Good luck, though. Apple knows its product will sustain a higher street price than that. Early adopters may not hesitate to drop $500 or $600 on the device, but that price range is far above what most people in the United States are willing to pay for a phone, music-enabled or not.
One surprising figure came from the study. Sixty percent of survey respondents who said they were likely to buy the phone said they would switch their wireless carrier to get it. That's a big step. As PCMagazine's cell phone analyst Sascha Segan will tell you, people rarely, if ever, switch carriers for a specific device. If there was ever a product that would be an exception to this, it's the iPhone.
This appears to play into Cingular's strategy. During a press conference held at CES the day after the iPhone was announced, the Cingular spokesperson said it hopes to sell 1 million iPhones in the first year and 10 million in the next two years. When asked where those customers are going to come from, he said they expect to steal customers from other carriers. Nice plan. Now let's see if it works with the $500 and $600 price tags.