T-Mobile Takes Customization To A Whole New Level With Latest Sidekick - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
7/30/2008
12:16 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%

T-Mobile Takes Customization To A Whole New Level With Latest Sidekick

Last night in New York City, T-Mobile announced its new Sidekick 2008 with a bang. The update to T-Mobile's messaging device for the masses now lets users interchange the exterior shell of the device, making it more personal. It also is slightly more svelte than previous models and includes some other noteworthy tech updates.

Last night in New York City, T-Mobile announced its new Sidekick 2008 with a bang. The update to T-Mobile's messaging device for the masses now lets users interchange the exterior shell of the device, making it more personal. It also is slightly more svelte than previous models and includes some other noteworthy tech updates.The T-Mobile Sidekick has been its smartphone for the non-smartphone set. It comes with a unique swivel screen that reveals a full QWERTY keyboard when open, making the Sidekick an apt messaging device. It has seen some incremental revisions over the last few years, and this latest refresh brings in some welcome improvements.

First, the size. T-Mobile and Sharp (the manufacturer of the device) say it is smaller. From a distance, it doesn't look any smaller than previous Sidekicks, which are big, honking pieces of phone hardware. The new Sidekick is still large. There's no getting around that.

But the interchangeable shells make up for the size. The Sidekick comes with two exterior shell pieces that can be removed and switched with other pieces. Users can buy predesigned shells, or, what's really fun, use the T-Mobile Web site to design your own custom shell. I took the designing software for a spin. It couldn't have been easier. The design tools are simple enough for anyone to figure out, and you also can import pictures from accounts such as Flickr. I chose to use one of my favorite pictures for my shell design. After designing and checking out, the shell is made and sent to your house. Very cool.

In keeping with the customization theme, T-Mobile allowed the guests it hosted at the launch event to have skateboards custom decorated, T-shirts custom designed, and custom jewelry made.

The Sidekick's other improvements include a camera that was bumped from 1.3 megapixels up to 2 megapixels, with the ability to record video; a beautiful WQVGA display; stereo Bluetooth and a standard 3.5-mm headset jack; and access to T-Mobile's catalog of downloadable content.

The Sidekick is still limited to 2.5G EDGE data, however.

In all, the updates were much needed and T-Mobile gave the Sidekick a good kick in the pants.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
Commentary
How CIOs Can Advance Company Sustainability Goals
Lisa Morgan, Freelance Writer,  5/26/2021
Slideshows
IT Skills: Top 10 Programming Languages for 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/21/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll