Everyone from Microsoft
has tried to kill Research In Motion's BlackBerry smartphone platform
. But after almost four years of nonstop effort, BlackBerry is still on top. Not even a massive lawsuit from holding company NTP managed to slow down BlackBerry in the eyes of the business world. In fact, since then, BlackBerry has expanded beyond the world of the corporate enterprise into the SMB market and even to consumers. Why is BlackBerry so successful?Personally, while I like some BlackBerry devices (I really love the design of the Pearl), I have never been the biggest fan of the platform. In fact, I don't really have a favorite when it comes to mobile e-mail. I like aspects of different systems, including those from Intellisync
(now Nokia) and Good
. I even liked a mobile version of Eudora
I tried a few years ago. Each platform has distinct advantages and drawbacks. None of them is, in my opinion, definitive.
But for most business users (and a growing number of consumers), BlackBerry is the gold standard for mobile e-mail. Regardless of whether its BlackBerry Enterprise Server or BlackBerry Connect, most North Americans (and an increasing number of Europeans) think BlackBerry when they think mobile e-mail.
Here are my five reasons why I think BlackBerry is still the king of mobile e-mail.