Verizon Going For The iPhone Market Hard - InformationWeek

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Commentary
1/26/2011
12:31 AM
Ed Hansberry
Ed Hansberry
Commentary
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Verizon Going For The iPhone Market Hard

Not since Moses famously said "Let my people go" has there been such pent up demand of users wanting to give up their cellular overlords as there is today. Verizon is doing everything it can to make it as easy as possible for AT&T iPhone users to switch to the big red Z.

Not since Moses famously said "Let my people go" has there been such pent up demand of users wanting to give up their cellular overlords as there is today. Verizon is doing everything it can to make it as easy as possible for AT&T iPhone users to switch to the big red Z.The biggest thing that would keep a consumer from switching is the early termination fee, or ETF, that they will incur if they cancel their contract prematurely. In June of 2010, AT&T cranked up the ETF for smartphone users to $325, to be reduced by $10 per month you are into your two year plan.

For a lot of iPhone 4 users that renewed their contract last year, they may owe as much as $245. To ease the pain, Verizon will be offering credit to AT&T converts for their iPhone. According to the Verizon trade in appraisal page, you can get a $245 credit for a 32GB iPhone 4 in good condition if you switch. That removes a pretty big chunk of AT&T's new and improved ETF. A 16GB 3G S iPhone will get $116 and even the original 16GB iPhone will get $28, nearly enough to cover your first month's data plan with Verizon.

If you are an AT&T customer with an iPhone and have been wanting to make the switch but didn't like the looming ETF that would hit your account as soon as you ported your number over to Verizon, does the trade in program change your mind? Is your trade in worth enough to make a difference?

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