Verizon added a total net of 2 million customers in the fourth quarter and experienced churn of just 1.2%. For the entire year, Verizon Wireless added 6.7 million customers, representing a 13.7% drop from 2006. Even so, it ended 2007 with 65.7 million customers.
Verizon soaked in some $7.4 billion in data revenue for the entire year, a 65% increase over 2006. In the fourth quarter, data amounted to 21.3% of Verizon's revenue, which is an increase of 15.8% over 4Q '06. The wireless unit of Verizon brought in $44 billion for the year, which jumped up 15.3% compared with 2006.
Verizon didn't offer a more detailed look at exactly which services accounted for what earnings. I'd very much like to see a breakdown of messaging revenue versus mobile Web, Mobile TV, V Cast Music, LBS, and other data services to see what Verizon's customers are really spending their money on. According to Verizon, each customer's data ARPU was just $11 per month out of the total ARPU of $51. To me, that means most people are subscribing to a cheaper messaging bundle and perhaps downloading a song or game here and there. This would be casual, not habitual, use of mobile data services. Obviously this is an average, and people are spending above and below the $11 per month figure.
Verizon president Denny Strigl noted during the earnings call that, "Our ARPU has been driven in large part by growth in data ARPU. We will see strong data growth going forward into 2008."