Here is a look at the announcements:
-- Advertising deals with Pepsi and Intel for the new mobile sites and mobile TV channels-the first time MTVN is selling advertising across its mobile portfolio. -- A new content partnership between Sprint and MTVN-making Sprint the largest carrier of MTVN content. VOD from 10 channels plus streams of content from Nick, Comedy Central and MTV and will highlight on the deck new sites from VH1, MTV and Comedy Central. -- BET is launching the 106 & Park Mobile Fan Club today: free ringtones, a subscription to a mobile magazine and access to exclusive content. -- The first-ever SpongeBob SquarePants channel, launching exclusively on Amp'd June 1, part of a new content distribution deal with the Kids & Family group. -- Also on Amp'd, GameTrailers is launching a new mobile video channel and a new series covering mobile games.
In addition MTV plans to launch new mobile sites for Nickelodeon, Spike TV, and TV Land in the second quarter.