Warner Music CEO Warns Wireless Industry The iPhone Could Win The Mobile Music Market - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
2/14/2007
01:27 PM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Warner Music CEO Warns Wireless Industry The iPhone Could Win The Mobile Music Market

Warner Music CEO Edgar Bronfman Jr. walked into the 3GSM World Congress today and pointed right at the pink elephant in the room: The iPhone. Bronfman warned the industry that if it cannot improve mobile music services, it could lose the market to Apple.

Warner Music CEO Edgar Bronfman Jr. walked into the 3GSM World Congress today and pointed right at the pink elephant in the room: The iPhone. Bronfman warned the industry that if it cannot improve mobile music services, it could lose the market to Apple.Bronfman said that while there are millions of music phones on the global market, only 8.8% of users of these handsets have ever downloaded a music track over the air. Why? Because carrier mobile music services are too expensive and too hard to use.

Ouch. Score one for Apple.

"Apple has raised the bar in terms of what users expect," Bronfman said.

While that may be the case, Apple has yet to, you know, actually release a working mobile phone, much less a fully useable version of iTunes that works over the air on a carrier network.

The wireless industry here in Barcelona has had mixed reactions to the iPhone. On one hand, many execs are clearly scared Apple will steal the mobile content market. On the other hand, some insiders remain confident that Apple's first iPhones will be far from flawless, due to the company's inexperience with making cell phones.

You can bet this debate will carry over to CTIA next month in Orlando.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll