The Times article paints a pretty ridiculous scene when it quotes the former CTO of Right Media, Brian O'Kelley:
"I have to say I giggled," Mr. O'Kelley, 30, said of the deal that earned him millions. He has since left Right Media and is starting another company. "There is no way we quadrupled the value of the company in six months."
Good for Right Media and Mr. O'Kelley. Bad for Yahoo? Not necessarily. The question, ultimately, is one of scale. A business with the ability to generate money off an increased user base or technology can make a wild valuation make sense. Right Media's platform, which enables highly efficient advertising optimization across multiple ad networks, fits very nicely into Yahoo's portfolio. Time will tell if it was worth $800 million.
Companies like EMC, Google, IBM, Yahoo, and many others have a scale to their business that can make a business with little revenue (YouTube) generate a great deal of revenue when coupled with a business (Google) that has a scalable business model. The Times article cites revenue estimates for YouTube of $135 million this year. If that is the case, that is an 8% return on their investment. We don't know how profitable this is for Google, but we can certainly see the strategic importance.
You don't have to stick with the media business to see this formula in action. IBM bought Internet Security Systems (ISS) and incorporated it into its services business. ISS had a well-respected business that looked nothing like the business IBM now runs off that intellectual property.
Deals done on this basis are tricky. Ask ebay.
Does that make Facebook worth $15 billion? We'll see what Mark Zuckerberg has to say about that today as he speaks at the summit.