What Are Nokia And Yahoo Planning For Monday? - InformationWeek
IoT
IoT
Mobile
Commentary
5/21/2010
02:45 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%
RELATED EVENTS
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

What Are Nokia And Yahoo Planning For Monday?

Yahoo recently invited the press to gather at an announcement it is holding on Monday, May 24. The invite uses an interesting combination of words, which includes "global", "mobile" and "consumers." According to the Wall Street Journal, Nokia is involved. What gives?

Yahoo recently invited the press to gather at an announcement it is holding on Monday, May 24. The invite uses an interesting combination of words, which includes "global", "mobile" and "consumers." According to the Wall Street Journal, Nokia is involved. What gives?Kara Swisher over at AllThingsD insists that Nokia and Yahoo are going to announce "Project Nike." This event has nothing to do with with the sneakers that Michael Jordan helped make famous, but instead something else altogether.

Swisher says that the partnership between the two companies will have Nokia adopting Yahoo's email, search, and other services into its mobile handsets. Exsqueezeme?

Yahoo has a number of mobile services, but none of them are packaged together in a wrapper so consumer-friendly as Google's Android platform. In fact, Swisher points out correctly that most of Yahoo's mobile efforts have been met with failure to-date. We know what Nokia's track record in the U.S. is (i.e., not so good lately). So what could these two companies be up to?

Believe it or not, Yahoo is still the number one provider of webmail across the U.S. It beats out Microsoft's Windows Live/Hotmail, and Gmail. Nokia has struggled to convince U.S. users to join its Ovi email service in serious numbers. If Nokia were to switch all its default programs such as email, contacts, calendar, etc., to Yahoo's web-based services, could that give Nokia the oomph it needs to turn around U.S. handset sales? I doubt it, but I suppose it is worth a shot.

Both companies certainly need some help when it comes to penetrating the mobile space in the U.S. Google, Apple and Research In Motion are eating Nokia and Yahoo's lunch.

Swisher convinced at least one person who is "familiar" with the two company's plans to say, "Recently, Nokia has offered devices that people don't want and Yahoo has launched mobile services that they don't want. Perhaps in working together, they will find a way to finally create some value." That is hardly the most positive comment I've ever seen.

The press conference is scheduled for 10AM on Monday. We'll find out then.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll