What If Google Ignores BlackBerry 10? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

10:33 AM
Eric Zeman
Eric Zeman

What If Google Ignores BlackBerry 10?

Google's long-time support for RIM's BlackBerry platform seems to be waning. Will BlackBerry 10 be able to win back Android and iPhone users without mobile apps from Google?

10 Best Business Tools In Google+
10 Best Business Tools In Google+
(click image for larger view and for slideshow)
Google offers a single application to Microsoft's Windows Phone 8 platform: Google Search. A thorough examination of the Windows Phone Store shows nothing else officially developed by Google. There is no version of Google Maps for Windows Phone, nor is there Google+, Google Chrome, Google Drive, Google Music, Google Reader, Google Voice, nor even YouTube.

There are alternatives developed by third parties. For example, both HTC and Microsoft offer their own YouTube apps for Windows Phone devices. Plenty others hook into Google services in order to bring them to Windows Phone, but they aren't officially made by Google. Many of them offer compromised experiences at best.

This is, perhaps, one reason why Microsoft's Windows Phone platform has struggled against Android and iOS. Sure, you get your Gmail, Google Contacts, and Google Calendar on a Windows Phone device, or use the IE 10 browser to access Google+ and other Google services, but it's not the same without native apps. In fact, it is the biggest reason why I can't use Windows Phone as a daily driver. I'm too reliant on Google's apps and services, and I'd have to give many of them up (or deal with annoying workarounds) to make the switch full time.

[ Read Google Releases Gmail 2.0 For iOS. ]

On the other hand, Google supports its chief competitor, Apple's iPhone and iPad. Google offers users of Apple's mobile platform dedicated Gmail, Drive, Google+, Chrome, Search, Voice, YouTube, and other apps. For many iOS device users, these apps and services are essential.

If Google cut off all support for iOS tomorrow morning, I'd wager plenty of iPhone, iPad and iPod Touch users would find themselves looking at Android-powered devices before lunch.

But what about RIM?

Recently, CrackBerry.com pointed out that Google's mobile apps for BlackBerry 7 have become difficult to find. In fact, the links needed to download Google apps to BlackBerry handsets are more or less buried, making them all but impossible to locate. Google has already ceased development work on stand-alone BlackBerry apps, such as its age-old Java Gmail app.

Further, AllAboutSymbian.com recently noted a similar change in how Google treats Symbian. In fact, the AAS folks term Google's treatment of Symbian as hostile. They note, "The famous m.google.com is now distinctly Symbian-hostile, with a 3MB or so content stash, all aimed at promoting Android and iOS software." As with the Crackberry folks, the AAS folks were able to find the links needed to download Google apps to their Symbian devices, but it took some digging.

Symbian and BlackBerry 7 are on their way out. Their day has come and gone. RIM is banking on Blackberry 10 to save its skin in 2013. Can RIM do that without Google's support?

Many former BlackBerry users have transitioned to Android smartphones or the iPhone. The bulk of them probably rely on Google services, whether for email, social networking, or whatever. Android, in particular, is a hub of all things Google. Naturally, BlackBerry 10 users will be able to get Gmail, Contacts, and Calendar support. That is a given. Will BlackBerry 10 get YouTube? What about Google+ or Google Voice? Will millions of consumers who've become accustomed to Google's services make the switch to a platform that doesn't support them? So far, Microsoft hasn't been that lucky. The worldwide share of Windows Phone, which has been in the market for more than two years, is still less than 5%.

Officially, there's been no word from either RIM or Google about what Google apps will be available to BlackBerry 10. RIM will struggle to win back customers, though, without at least a little help from its competitor. The question is, will Google step in or won't it?

Stay ahead of the eCommerce technology curve. Watch our webcast, Next Generation e-Commerce Strategies for B2B Sales and Marketing, to learn the strategies and tactics you can use to more efficiently give your clients what they want, keep them happy and increase sales. Register now.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Drew Conry-Murray
Drew Conry-Murray,
User Rank: Ninja
12/11/2012 | 6:06:40 PM
re: What If Google Ignores BlackBerry 10?
Unfortunately for RIM, even full support from Google wouldn't change RIM's fortunes. You can see Google being very clinical in its lack of app development for RIM: there's really no reason to put a lot of effort into a sinking platform, particularly when there's a strong likelihood that a significant percentage of users abandoning RIM will likely swim into Android's arms.

Andrew Conry-Murray, editor, Network Computing
User Rank: Apprentice
12/11/2012 | 3:28:05 PM
re: What If Google Ignores BlackBerry 10?
does this means that we-ll have google competing with more hardware and the others with software/apps/mail/whatever similar to google? if google ignores bb 10, it will survive as the others ( - not so good, besides having an amazing os) i-ve been using google ever since and it-s a powerful tool in all it-s ambits. however, google is a dangerous company because it-s omnipresent and maybe in the future this is what we-ll just have - google products - http://versusio.com/en/google-...
User Rank: Strategist
12/11/2012 | 11:12:45 AM
re: What If Google Ignores BlackBerry 10?
I too am a former Blackberry user, and the truth is, the Google services make my Droid Bionic a more than acceptable replacement for my BB. gmail on my Droid is at least as good on my BB, and I keep discovering added value from the other services. Would I go back without native Google apps? Possibly, but it would be a tough sell. RIM would have to convince me that what is available is as good or better than what I can get with a Droid. I owe myself a listen to their story, but I don't owe them a sale.
10 Ways to Prepare Your IT Organization for the Next Crisis
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/20/2020
IT Spending Forecast: Unfortunately, It's Going to Hurt
Jessica Davis, Senior Editor, Enterprise Apps,  5/15/2020
Helping Developers and Enterprises Answer the Skills Dilemma
Joao-Pierre S. Ruth, Senior Writer,  5/19/2020
White Papers
Register for InformationWeek Newsletters
The State of IT & Cybersecurity Operations 2020
The State of IT & Cybersecurity Operations 2020
Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!
Current Issue
Key to Cloud Success: The Right Management
This IT Trend highlights some of the steps IT teams can take to keep their cloud environments running in a safe, efficient manner.
Flash Poll