Will Google's Universal Search Spell The End Of Search Engine Marketing?

Google yesterday unveiled its new universal search, a move that adds content such as relevant videos, images, news, and maps to standard Web links with search queries. Will this move spell the end of search engine marketing?That's what Donna Bogatin suggested earlier today. Donna claims, with much fanfare, that the search engine marketing industry could face extinction and that the whole search industry landscape will need to re-define itself:

Google has turned its back on its core tenet of purported organic search democracy on the Web and in its wake has dealt two major blows to Webmasters and search marketers the world over:

1) Google top ten organic SERP result set is gone,

2) Google pits Web pages against other content in a perpetual SERP smackdown.

The "best answer is still the best answer" Marissa Meyers cheers. Really? Her proclamation on its face is misleading.

What do you think? Will Google's new search results ruin the quality of Google's searches? And will it spell the end of search engine marketing as we know it?