Will The Exit Of InfoSpace Spell The End Of The Carrier Deck? - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
5/30/2007
11:29 AM
Stephen Wellman
Stephen Wellman
Commentary
50%
50%

Will The Exit Of InfoSpace Spell The End Of The Carrier Deck?

Mobile content, advertising, and search firm InfoSpace is rumored to be on the auction block with Spanish firm LaNetro Zed as the prospective buyer. According to the rumors, InfoSpace could fetch around $1.08 billion if the merger goes through. This deal could mark the end of the first phase of the mobile Web.

Mobile content, advertising, and search firm InfoSpace is rumored to be on the auction block with Spanish firm LaNetro Zed as the prospective buyer. According to the rumors, InfoSpace could fetch around $1.08 billion if the merger goes through. This deal could mark the end of the first phase of the mobile Web.InfoSpace was one of the pioneers of the mobile content market. The company offers technology that allows carriers to sell ringtones, graphics, and other content. InfoSpace also has agreements to provide mobile search technology to carriers including AT&T, Verizon Wireless, Sprint and T-Mobile.

InfoSpace reportedly lost a lucrative carrier contract with an unnamed carrier last year. Since then InfoSpace has been winding down much of its mobile business, looking to exit for greener pastures.

The departure of InfoSpace marks the end of phase I of the mobile Web, where content aggregators and middleware providers defined the mobile content space. With the entry of major Web companies like Google and the expansion of mobile offerings from the likes of Yahoo, the smaller players like InfoSpace are getting squeezed out of the industry.

On top of that sales off-deck mobile content is growing, adding extra pressure to companies like InfoSpace that have relied on the carrier deck for their sales.

The long-term prospects for the carrier deck don't seem so good. The future of most mobile content sales will be off-deck. I also suspect the future of other mobile services, including mobile search, will also be off-deck, but I suspect the wireless industry will have to go through the same foot dragging and delays the marked the evolution of mobile content sales. What do you think? Do the carriers have a future when it comes to mobile content?

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
News
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll