Yahoo Refocusing Mobile Efforts - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
News
11/18/2009
03:13 PM
50%
50%

Yahoo Refocusing Mobile Efforts

The company is shutting down its Go service to concentrate on specialized apps and the mobile Web.

Yahoo will be shutting down its mobile Go service early next year in order to focus on a stronger mobile browser experience and applications.

Introduced in 2006, Yahoo Go is a Java application that offers more than 400 handsets access to news, traffic, maps, weather, and other online information. Yahoo said the product has been highly successful but it was designed for a marketplace that has evolved and become far more sophisticated at getting information from the Web. The Go service will be discontinued on Jan. 12, 2010, and the company is encouraging users to use its mobile homepage for many similar services.

"It was great for the time it was introduced, but we're shifting those resources to the mobile browser and applications for sophisticated platforms like the iPhone, Android, and other," said Cory Pforzheimer, Yahoo's senior manager of communications.

Apps will play a strong role in the company's future mobile ambitions, but it likely will not replicate an all-in-one app like Go anytime soon, Pforzheimer said. Instead, the company will focus on apps for Flickr, fantasy sports, Yahoo Finance, and other specialized categories that generally receive a high level of user engagement.

The company is also hoping to attract developers to its Blueprint mobile development platform. Blueprint aims to tackle the fragmentation issue by enabling content creators to write mobile Web sites once and have them run on Java, Windows Mobile, and Symbian smartphones.

These types of apps can only reach a relatively small number of handsets worldwide though, and Yahoo said it is not neglecting its properties that can be reached with a mobile browser. The company recently launched an updated version of its mobile homepage, and Pforzheimer said it will continue to offer browser alternatives for its mobile apps.


InformationWeek Analytics outlines the 10 questions you need to ask to see where netbooks fit within your organization. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
10 Ways to Transition Traditional IT Talent to Cloud Talent
Lisa Morgan, Freelance Writer,  11/23/2020
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Can Low Code Measure Up to Tomorrow's Programming Demands?
Joao-Pierre S. Ruth, Senior Writer,  11/16/2020
White Papers
Register for InformationWeek Newsletters
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
Slideshows
Flash Poll