Most Americans Never Read Political Blogs, Harris Poll Finds - InformationWeek
Business & Finance
06:05 PM

Most Americans Never Read Political Blogs, Harris Poll Finds

Republicans are more likely to find value and accuracy in political blogs than Democrats, a survey of 2,300 U.S. adults revealed.

Despite the attention given to political blogs, only one in five Americans read them regularly, a research firm said Monday.

In fact, 56% of Americans say they never read blogs that discuss politics, and just under a quarter say they read them several times a year, Harris Interactive found in a survey of more than 2,300 U.S. adults.

Surprisingly, those who read blogs are less likely to be young adults. Some 19% of adults aged 18 to 31 read political blogs regularly, defined as several times a month or more; and only 17 % of people aged 32 to 43 say the same.

Among older adults, more than a quarter aged 63 and older read political blogs regularly, along with 23% of adults aged 44 to 62, Harris found. Among Republicans and Democrats, just 22% and 20%, respectively, regularly read political blogs. Independents are slightly more likely to read them, with just over a quarter saying they do regularly.

While anyone can write a blog or comment on one, that didn't seem to detract from their credibility among readers. Only one in five regular readers said the information is less accurate than the mainstream media, while three in 10 said they were more accurate. Almost half of the readers said the blogs were as accurate as mainstream media.

Beside accuracy, a third of regular blog readers said information from the sites is more valuable than information from mainstream media, and half said what they read is just as valuable. Only 18% said the information was less valuable. Republicans are more likely to find value and accuracy in political blogs than Democrats.

While more Americans could turn to blogs as the campaign season shifts from the primary to the general election, it's also possible that the novelty of blogs has faded, Harris said in a statement.

"As the cable news channels all have seen their viewership rise with each passing debate, primary and caucus, maybe political news watchers are leaving the Internet for their political information and going back to television."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll