my.barackobama.com: The Secrets of Obama's New Media Juggernaut - InformationWeek
IoT
IoT
News
Commentary
6/23/2009
01:18 PM
Ben Kepes
Ben Kepes
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

my.barackobama.com: The Secrets of Obama's New Media Juggernaut

Cross posted from CloudAve - specialist cloud computing and SaaS blogJascha Franklin-Hodge, Chief Technology Officer & Founding Partner, Blue State Digital looked at the strategies and tactics that helped put Barack Obama in the White House. Blue State is a five year old company that helps leverage social media for primarily issue or event based clients - from elections to humanitarian disasters to fundraising events.Some statistics;

  • Over 1 billion emails sent to over 13 million email addresses
  • Over 1 million SMS subscribers
  • Over 200000 offline events planned via the web
  • Organised 35000 volunteer groups
  • 14.5 million hours of YouTube content viewed
  • Raised $770 million
Lessons we can learn from the online Obama campaign
  1. Drive Action - be true to medium, think about the use case
  2. Be Authentic - don''t do press release to email, send email from a person within the organisation, ensure a consistent voice
  3. Create Ownership - turn users into advocates, crucial to turn people into active rather than passive participants, connect people with each other, solicit ideas from the community
  4. Be Relevant
  5. Create a Strong, Open brand - consistent, professional, polished
  6. Measure Everything - emails, online advertising, engagement, fundraising

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll