NCR To Release CRM Product - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

NCR To Release CRM Product

NCR Corp. will take the first tenuous step from data warehouse vendor to customer-relationship management vendor next year with a CRM product that combines the technologies of NCR and Ceres Integrated Solutions, the company NCR bought in April.

The product will be called NCR CRM Solution version 4, because it's the fourth version of the Ceres product line. NCR CRM, bearing one of the more tongue-tripping titles in recent memory, includes the former NCR Relationship Optimizer product, as well as Ceres' IOS product. NCR CRM 4 is built around a new rules engine that will help marketers communicate in real time with customers through channels such as Web sites, automated teller machines, and contact centers. The product has pattern-detection technology that will help businesses spot trends in customers' buying habits. It will be available in the first quarter, starting at $150,000.

This release is critical for NCR because it's the first time it can legitimately offer a full CRM product, rather than its Teradata data warehouse, says Lynn Harvey, an analyst with the Patricia Seybold Group. Before this release, NCR users who were interested in CRM would have had to build custom applications on top of Teradata. In particular, potential users will benefit from Ceres' campaign-management and customer-segmentation features aimed at the retail market.

But the biggest drawing point of NCR CRM may still be the Teradata data warehouse that backs it. Businesses doing CRM across multiple channels need a heavy-duty data warehouse because of the vast amounts of customer information that pour in from the Web and call centers. Says Harvey, "It's very easy for businesses to get overwhelmed by the data they're pulling in."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
News
COVID-19: Using Data to Map Infections, Hospital Beds, and More
Jessica Davis, Senior Editor, Enterprise Apps,  3/25/2020
Commentary
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
Slideshows
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll