Nestor To Intro Marketing Campaign Management Product - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Nestor To Intro Marketing Campaign Management Product

Nestor Inc. will enter the marketing campaign management market next week with technology to predict how customers will react to campaign initiatives.

Nestor, a company with its roots in risk management software for the financial industry, will announce CampaignOne, a desktop-based product that will help companies plan marketing campaigns based on customer patterns.

Nestor joins a growing list of companies--including Rubric Software, MarketFirst, Annuncio Software, and MarketSoft--trying to capture a chunk of the fast-growing marketing automation sector with products that range from campaign management to data warehouses to lead management. But Nestor says CampaignOne's neural network model approach, which attempts to duplicate the way the human brain works and establish patterns in data, distinguishes it from competing products.

The product can also tie in with a company's existing rules-based models. Models can be scripted in a number of languages, including Java. Data, including click-through data from the Web, can be imported to fill out models.

CampaignOne will be immediately available, starting at $275,000 for the product, two custom-built neural models, and four weeks of on-site support. A yearly 20% maintenance fee will be charged starting in the second year of ownership.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Commentary
Six Inevitable Technologies and the Milestones They Unlock
Guest Commentary, Guest Commentary,  10/3/2019
Register for InformationWeek Newsletters
Video
Current Issue
Data Science and AI in the Fast Lane
This IT Trend Report will help you gain insight into how quickly and dramatically data science is influencing how enterprises are managed and where they will derive business success. Read the report today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll