New Mobile Games Help Fight Against AIDS - InformationWeek
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New Mobile Games Help Fight Against AIDS

Several developers roll out games to help raise money for HIV and AIDS research and prevention.

Not everyone is out to make money on mobile games. Several developers rolled out games Thursday, the World AIDS Day, to help raise money for HIV and AIDS research and prevention.

Werd Interactive Inc., an Alabama-based independent mobile game developer, introduced Spectrum Tiles Red Ribbon, a game that requires players to put together a puzzle and features the red ribbon symbol of the global fight against HIV and AIDS. It's available in a variety of languages such as English, French, German, Spanish, Italian, and Portuguese.

Spectrum Tiles costs $5 and can be downloaded from Werd Interactive's Website. The game is designed for popular cell phone models, including Motorola, Nokia, Samsung, Sanyo, Sharp, and Sony Ericsson, which are offered by major cellular carriers like Cingular, Sprint Nextel, and Verizon Wireless. Werd is donating at least one dollar from every copy of the game sold to HIV/AIDS charities and research, the company says.

In addition, four other mobile games were launched Thursday by ZMQ Software Systems, a gaming and E-learning company based in Delhi, India, and the Delhi State AIDS Control Society. The games include one in which the HIV virus chases a player who has to deliver messages to different cities and another that features an interactive quiz about HIV and AIDS.

The games are free and part of India's Freedom HIV/AIDS project, which is designed to bring HIV/AIDS awareness to more than 50 million people worldwide through mobile technology.

Nearly 5 million people were infected by HIV globally in 2005, according to a United Nations report released in November. That is the highest jump since the first reported case in 1981, bringing the number of people living with HIV to 40.3 million.

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