New SPSS Software Features Beefed-Up Data-Mining Capabilities - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


New SPSS Software Features Beefed-Up Data-Mining Capabilities

The company says Clementine 6.5 will let customers analyze customer data quickly using pre-built templates.

One characteristic of business-intelligence tools that generates frequent complaints is the difficulty in installing and using them--problems that decrease their usefulness and, ultimately, their return on investment. SPSS Inc. on Thursday began shipping a new version of its Clementine data-mining software with CRM-analysis capabilities that help surmount those hurdles.

Clementine 6.5 includes a new CRM template that the vendor says lets users begin analyzing customer data quickly. Clementine's templates are pre-built project outlines for specific data-mining applications. The CRM template is used to implement data-mining projects for attracting and retaining customers and cross-selling them goods and services. So it can be used to help companies reduce customer churn and predict response rates to marketing promotions.

The templates include pre-built data-mining maps, sample data, and user guides for specific apps. There are also templates for analyzing Web-site data to improve site efficiency and for analyzing customer data in the telecommunications industry.

Other new features in Clementine 6.5 include a sequence data-mining algorithm for detecting patterns in time-ordered data such as click-stream data, enhancements to the Web-mining template, operation reordering to push more analysis executions into the database, a mouse-driven expression builder, and the ability to create multiple variables in a single node. Pricing for the software starts at $55,000 and is based on configuration and the number of users and servers.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

How CIO Roles Will Change: The Future of Work
Jessica Davis, Senior Editor, Enterprise Apps,  7/1/2021
A Strategy to Aid Underserved Communities and Fill Tech Jobs
Joao-Pierre S. Ruth, Senior Writer,  7/9/2021
10 Ways AI and ML Are Evolving
Lisa Morgan, Freelance Writer,  6/28/2021
Register for InformationWeek Newsletters
Current Issue
White Papers
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll