No Fast Talking But Lots Of Clicking - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

No Fast Talking But Lots Of Clicking

A program called Deals On Demand could easily generate connotations of smooth-talking sales guys, but iWant.com thinks it will work great as an online business model.

The marketing application service provider says that by embedding the Deals On Demand advertising mechanism into Web sites, companies can deliver ad promotions based on a surfer's immediate requests from more than 270 categories. For instance, Tina Turner could go to a site offering the program and search for hair spray, extra hold, and any available marketing offers that meet the two criteria will be delivered to her via E-mail. When she's got all the hair spray offers she needs, she can remove her request and stop all incoming offers.

The payoff of those finely targeted promos, iWant says, is a click-through rate of more than 20%, leagues beyond the industry norm of less than half a percent. IWant handles integration and operation costs, as well as advertising sales, so businesses can offer Deals On Demand on their sites as a free service to users and earn revenue based on user activity.

Used car dealers could still benefit. All they need to do is input "sport coat, polyester, plaid ..."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Enterprise Guide to Edge Computing
Cathleen Gagne, Managing Editor, InformationWeek,  10/15/2019
News
Rethinking IT: Tech Investments that Drive Business Growth
Jessica Davis, Senior Editor, Enterprise Apps,  10/3/2019
Slideshows
IT Careers: 12 Job Skills in Demand for 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/1/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll