No Fast Talking But Lots Of Clicking - InformationWeek

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No Fast Talking But Lots Of Clicking

A program called Deals On Demand could easily generate connotations of smooth-talking sales guys, but iWant.com thinks it will work great as an online business model.

The marketing application service provider says that by embedding the Deals On Demand advertising mechanism into Web sites, companies can deliver ad promotions based on a surfer's immediate requests from more than 270 categories. For instance, Tina Turner could go to a site offering the program and search for hair spray, extra hold, and any available marketing offers that meet the two criteria will be delivered to her via E-mail. When she's got all the hair spray offers she needs, she can remove her request and stop all incoming offers.

The payoff of those finely targeted promos, iWant says, is a click-through rate of more than 20%, leagues beyond the industry norm of less than half a percent. IWant handles integration and operation costs, as well as advertising sales, so businesses can offer Deals On Demand on their sites as a free service to users and earn revenue based on user activity.

Used car dealers could still benefit. All they need to do is input "sport coat, polyester, plaid ..."

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