Nortel, Broadbase Develop Analytical CRM Applications - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Nortel, Broadbase Develop Analytical CRM Applications

Nortel Networks' Clarify Inc. is pushing beyond traditional customer-relationship management into analytical CRM with a new suite of analytical CRM applications co-developed by Broadbase Software.

Clarify has introduced Nortel Networks' Clarify Analytic Applications, a long name for four applications that tie Broadbase's analytical and customer-segmentation technology into a Clarify data model. The combination is intended to help businesses dig deeper into customer data and to improve the effectiveness of customer service and sales operations.

The development, based on a three-year partnership that provided interoperability between the two companies' software, is under way. The first analytical product, Clarify Performance Manager, can help determine the most efficient way to route calls and staff contact centers. Future products, particularly Clarify Customer Relationship Analytics Application, will cull more data about customers themselves and will help businesses segment customer bases to find profitable customers and to build marketing and sales messages for particular groups of customers. Another pair of products, Clarify Analytic Customization Kit and Clarify Analytic Development Kit, are intended for custom analytical CRM deployments.

Analysts say that Nortel's Clarify unit has been occupied by its attempts to integrate with the parent company and has lagged slightly behind other CRM vendors in analytical CRM applications. Oracle has built analytical applications into its Oracle Applications 11i suite, and top CRM vendor Siebel Systems has allied with analytical vendor Informatica Corp.

Clarify Performance Manager will be available in about two months, with prices starting around $50,000. The other products will be available early next year.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll