Online Holiday Shopping Celebrates 21% Growth - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Infrastructure

Online Holiday Shopping Celebrates 21% Growth

Still, price cuts and coupons produce mixed results as shopping spending overall was lackluster, according to analysts with ComScore.

Online holiday shopping roared ahead 21% between Thanksgiving and Christmas, according to a report released Monday by analysts with ComScore.

The survey also measured e-commerce spending from Nov. 1 to Dec. 27, a period in which online spending reached nearly $28 billion, representing a 19% gain. The online measuring company noted also that online sales continued to surge after Christmas.

"The day after Christmas saw online sales of $545 million, more than double the sales on the same day last year," ComScore chairman Gian Fulgoni said in a statement. "This would appear to indicate that consumers were willing and able to take advantage of the attractive late-season promotions and price discounts offered by retailers this year."

Both online and brick-and-mortar retailers this year attempted to entice shoppers with price cuts and coupons. The tactic appeared to produce mixed results as shopping spending overall was lackluster. Early compilations of brick-and-mortar retailers indicated that spending between Thanksgiving and Christmas was up just 3.6% over the previous year. In the two years before that, sales were up each year more than 6.5% between the two holidays.

Fulgoni indicated that warm weather in early November encouraged shoppers to physically visit retailers, impacting online sales negatively.

"However," he added, "of we look at the period between Thanksgiving and Christmas, we see online spending growing at a healthier 21% rate, which I think is encouraging given the economic challenges facing consumers this year as a result of higher gas prices, lower home values, and a jittery stock market."

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll