Online Shoppers Growing Wary Of Sharing Data - InformationWeek
IoT
IoT
News
News
8/15/2005
02:38 PM
50%
50%

Online Shoppers Growing Wary Of Sharing Data

Most consumers want a personalized online experience, yet 63% are concerned that the personal data they provide may not be secure, according to a recent ChoiceStream survey.

Spooked by a steady stream of data breaches and reports of identify theft, consumers are increasingly unwilling to share personal information with Web sites, according to survey of nearly 1,000 consumers conducted by personalization software vendor ChoiceStream Inc. Reflecting their conflicted feelings, the findings indicate that while 80% of consumers want personalized online experiences, 63% are concerned that the personal data they provide may not be secure.

ChoiceStream's survey of 923 consumers, conducted using MarketTools Inc.'s Zoomerang online survey tool, found that 46% of respondents are willing to provide demographic information to get personalized content, down from 57% a year earlier, while 59% of respondents are willing to provide personal preferences, down from 65% last year.

The reluctance to provide personal preferences and demographic information runs contradictory to continued growth in consumers' use of the Internet. Broadband penetration has reached more than half of U.S. households, causing Internet users to spend more time online and seek out more data-intensive content, a technological inflection point that was expected to open up Web commerce opportunities that were elusive in a dial-up world.

But the string of high-profile data breaches that have affected millions of banking and retail customers, and more recently college students, appears to have given consumers jitters. Only time will tell whether the conviction last week of notorious spammer Scott Levine on 120 counts of theft by computer will embolden consumers or simply remind them how their vulnerable their data is. Levine, former CEO of defunct bulk E-mailer Snipermail, was found guilty of stealing 1.5 billion consumer files from a database run by Acxiom Corp. between April 2002 and August 2003 in order to inflate the value of his company.

On a related front, the ChoiceStream findings also indicate that poor visibility into inventory is hampering online retailers. More than a third of respondents said they'd have bought more DVDs and CDs during their last online shopping forays if they'd been able to find more of what they were looking for.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll